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More Than a Method: Building a Birkman Ecosystem Where Data Becomes Culture
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Speaker: Blake Lanier
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Birkman has always been one of the most powerful social perception and personality frameworks in the world. The challenge has never been the depth of the data — it's been keeping people connected to it, speaking its language, and actually living it beyond the debrief.
That's exactly what Birkman Enterprise makes possible.
Birkman Enterprise and the MyBirkman Digital platform aren't just administrative tools — they are the infrastructure of a thriving, self-sustaining ecosystem where individuals, teams, and entire organizations internalize Birkman's language, practice its principles, and build a shared vocabulary that transforms how they communicate, collaborate, and lead.
When your clients are living inside that ecosystem, Birkman stops being something they learned once and becomes something they practice every day.
We'll explore how Enterprise gives consultants and organizational leaders the power to deploy and manage Birkman at scale, while MyBirkman creates the ongoing, self-directed experience that keeps people engaged with their data long after the initial insights. We'll then connect it all to Birkman's High-Performing Teams framework — showing how a true ecosystem approach moves teams from individual self-awareness to shared collective alignment, creating cultures where Birkman's language is spoken fluently at every level.
When the ecosystem is working, Birkman isn't a one-time event. It's a living, breathing framework woven into the fabric of your client's team, organization, and community — and you become an indispensable partner in that journey. The ecosystem is where insight meets action — and data becomes culture.
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Merging The Birkman Method® with Applied Improvisation, aka the “other AI”!
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Speaker: Stacey Mason
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The Birkman Method® is the most comprehensive instrument for understanding “how you’re wired”. By merging that knowledge with Applied Improvisation, individuals have an opportunity to see how that wiring “plays out” in real time. Learn how the methods and mindsets of improv allow us to “borrowing behaviors” which increases our personal effectiveness through behavioral range.…and also how to sit in the tension it sometimes creates.
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Coaching that Connects: Turning Birkman Data into Real Growth
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Speaker: Laura Rohde
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Coaching best practices grounded in the Birkman Method focus on increasing self-awareness, strengthening communication, and aligning individual needs with team performance. By leveraging insights into behavioral styles, motivations, stress triggers, and underlying needs, coaches can tailor their approach to each individual. This data-informed framework enables more targeted development conversations, clearer goal alignment, and measurable impact at both the individual and organizational level.
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BCPs as Conversation Designers
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Speaker: Mark McGowan
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BCPs aren’t just interpreters of insight; we are designers of the conversations teams need to do their best work. In today’s fast-moving environment, impact comes from less teaching and more in-the-flow application: short, repeatable discussions that turn Birkman language into clear decisions, cleaner handoffs, stronger communication, and practical team norms. In this highly interactive session, you’ll learn how to architect these moments so they produce real outcomes of shared clarity, workable agreements, and follow-through without typecasting individuals. You will leave with a flexible facilitation framework, ready-to-use conversations, and a simple approach for testing and reinforcing new habits after the session
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Why Birkman
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Speaker: Lynn Greene
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This may seem an odd question, especially for this audience. Perhaps it’s not so odd. Sooner or later, each and every one of us is called upon to market, promote, and otherwise endorse The Birkman Method. Even if you don’t directly “sell Birkmans,” your involvement with the tool puts you in a position of needing to engage in meaningful conversations – with a variety of people as well as venues -- around the tool, and its uses, applications, and benefits. Do you feel well-equipped to have those conversations? Are you fully aware of the characteristics that distinguish TBM from pretty much every other psychometric instrument? The answer to both those questions should be “yes” when you leave this session. Join Lynn for some light-hearted fun as he navigates the serious business of answering the question, “Why Birkman?”
As an added bonus – at no extra charge or fee – Lynn has agreed to devote some time during this session for an informal “ask Lynn” Q&A. So get your questions ready and bring ‘em. Maybe he can help solve some of your mysteries.
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Crazy Little Thing Called Stress
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Speaker: Lynn Greene
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Stress impacts all of us, probably on a daily basis in some form or fashion. The Birkman Method sheds a lot of light on the issue of stress, especially from the point of view of potential causes of stress and our likely reactions to same. No doubt you’ve utilized those insights a number of times. Due to the nature of the stress “formulations,” it is unfortunately relatively easy to misinterpret and/or misunderstand the stress dynamic, as communicated by the Report(s). In this session, Lynn will fully explain why this is true; provide some scientific rationale for looking at the stress scores in a less “absolute” way, and give you a solid basis – and approach -- for treating the stress scores more realistically. Should be fun! (And not at all stressful.)
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From Silos to Shared Language: How Birkman Enterprise is Transforming a City Government
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Speaker: Mike Harrell
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Municipal organizations are often complex, siloed, and shaped by constant leadership transitions—making sustained culture change difficult. This session provides a behind-the-scenes look at how Birkman Enterprise was successfully implemented within the City of Chattanooga to build alignment, improve communication, and create a shared leadership language across departments.
Starting with the mayor’s executive team and expanding into cross-functional cohorts—including public safety, community development, and human resources—this initiative introduced Birkman as a practical tool for increasing self-awareness, strengthening collaboration, and addressing real workplace challenges. Over time, teams began to move from transactional interactions to more intentional, empathetic, and aligned communication.
Participants will learn not only the impact of this work—including improved dialogue, greater understanding of team dynamics, and early progress toward breaking down silos—but also the realities of implementing Birkman in a government environment. This includes navigating approvals, setting expectations, working within political structures, and sustaining momentum beyond initial training efforts.
This session is ideal for Birkman consultants interested in expanding into public sector work or scaling enterprise implementations. Attendees will walk away with practical insights, lessons learned, and a clearer roadmap for applying Birkman in complex organizational systems.
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Scaling Impact: Embedding Birkman Scores into Enterprise Professional Development Curriculum
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Speaker: Jennifer Comella
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Most organizations invest in Birkman assessments but struggle to scale the insight into meaningful, enterprise-wide development. This session introduces a practical approach to building a Professional Development Center of Excellence (COE) that connects Birkman scores directly to structured learning pathways—transforming individual reports into a system that drives growth across all career stages.
This session provides you with a clear framework for building an enterprise-wide development strategy anchored in Birkman, a practical method for matching Birkman components (Usual, Needs, Stress, Interests) to specific courses, examples of how to align development pathways by career stage (early, mid, seasoned), and a scalable model to move from one-time insights to sustained behavioral change across teams.
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