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Team integration is always an M&A challenge. Turn that challenge into an opportunity.

Culture, alignment, and team dynamics are all at risk during the integration process. Birkman helps teams collaborate and communicate more effectively during the M&A process to execute a new corporate vision with confidence.

Birkman gives new teams purpose and clarity

Get integrated companies on the same page and working together

During M&A, team members might feel confused about what comes next, causing stress and hindering productivity.

Birkman helps organizations establish a clear purpose that integrated teams can work towards, and ensures each team member knows the role they play in that purpose.

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Birkman helps companies create a connected culture

Create the connected culture essential for a successful integration

Company culture is one of the many factors that the integration process impacts. 

Birkman helps companies establish a positive dynamic to create engaging, thriving, and high-performing teams. When they get started on the right foot, teams are more likely to stay intact and the path to success together.

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Equips leadership to gain trust

Build leaders that inspire trust and collaboration

Teams might struggle with trusting new leadership, adding complexity to a merger or acquisition.

Birkman helps leaders understand the impact they make on an organization based on their communication, behaviors, and decision-making tendencies, providing them with self-awareness to quickly gain trust from employees.

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Birkman provides psychological safety

Empowers team members to openly share challenges during change 

People can be resistant to change, so it’s important to make sure the workplace is one in which employees can be open and vulnerable. 

Birkman helps companies establish a psychologically safe environment so team members can voice concerns about changes and provide innovative ideas to improve the integration.

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Handle stress during M&A

Minimize stress and lost productivity during integration

Integration can be a stressful process for team members. Fears of lay-offs, downsizing, and changes to the org chart may stand in the way of productivity..

Birkman provides insights into what individual team members need in their workplace to avoid stress and burnout. The result is more time focused on business goals and less time spent on re-hiring and training.

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Add Birkman to your M&A success checklist

Establish a connected culture, improve communication, and enhance team dynamics to make integration successful.

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You’ve connected the companies. Now connect with the people.


Discover what activities increase team member motivation

Birkman identifies individual interests so you can place employees in positions that motivate them –  instead of burning them out during a time of change.

With the energy they’ll gain from working within their interests, there will be more to funnel into fueling the new organizational vision.. 

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Learn what individual team members need from their environment to be successful

Turnover is a big part of mergers and acquisitions. Uncertainty about job security and the company’s future can cause employees to leave due to stress.

When leaders are intentional about meeting the needs of employees, they can shift resignation to retention.

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Gain awareness of communication and work styles

People are unique, which means their communication and workstyles are, too. And effective communication is vital to team dynamics, especially during the integration process.

Birkman uncovers insights into individual communication and workstyles to help team members raise self-awareness, understand others better, and learn how to adapt styles to improve team dynamics. 

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Turn unhealthy conflict into meaningful collaboration

With the amount of people involved during the integration process, it’s almost impossible to account for team dynamic shifts and challenges that might cause conflict on teams. 

Birkman provides insights for teams to collaborate more effectively, resulting in greater cohesion, healthier conflict, and better performance.

Job titles from A to Z benefit when Birkman is a part of each M&A


Leading a merged or acquired company is no easy task. During uncertain times, purpose and alignment is critical for teams.

Birkman helps executives lead with confidence by establishing  a North Star of success and communicating a clear plan for organizations to reach it.

Managers and Team Leaders

Your company has just merged with another or has been acquired. Your team will most likely feel uneasy and have questions about next steps, their jobs, and the future.

Birkman insights gives leaders an understanding of how each employee’s unique strengths fit best into the new organizational vision, and creates the blueprint for effective coaching around new roles and responsibilities.

Individual Contributors

After an acquisition or merger, it’s not business as usual. In fact, a lot has changed.

Birkman helps employees understand their behaviors, communication styles, and work styles to raise self-awareness and improve their interactions with new colleagues. Because when trust is built from day one, it’s the foundation for successful years to come.

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Frequently Asked Questions

How does The Birkman Method work?

The Birkman Method combines motivational, behavioral, and interests evaluation into one single self-assessment and is used for talent selection and alignment, talent development, team performance, and leadership development. Our reporting and workshops provide insight into effective behavioral styles, expectations of relationships and social situations, possible stressors when needs are not met, and job preferences and motivators.

What do the Birkman Colors mean?

Birkman outlines four unique archetypes. Red, or the Doer, represents a climate of action, energy, and practicality. Green, or the Communicator, represents socialization and responsiveness. Yellow, or the Analyzer, represents planning, fairness, and objectivity. Blue, or the Thinker, represents reflection, sensing, and expression. Each Birkman Color represents a different climate of personality.

How does the assessment work with teams?

At Birkman, we believe in helping companies build more effective teams, develop their talent, and do better work. Our team building solutions include the following:

High-Performing Teams workshop provides a framework to help teams build purpose, clarity, and psychological safety, solving challenges such as conflict resolution, miscommunication, and misalignment in teams.

Birkman Signature is a report to create a memorable language to discuss personality in the workplace, helping teams discover their Birkman behaviors, needs, colors, and symbols.

Birkman at Work toolkits are quick, brief workshops covering team needs, behaviors, and interests to promote better communication.

Find the best solution for your team and schedule a call with Sales.

Give integrated teams the tools they need to do better work together

The M&A process is already complex enough. Birkman insights can make it easier.

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Register for The Birkman Method Certification

Gain access to over 40 reports, including the Birkman Signature Report, and data-driven insights to improve your organization or consulting practice.

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