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Empower employees to make their own decisions

Make sure your team has confidence in their inventory to get work done

There’s no way for you to know every little thing that’s going on in the workplace. And you probably don’t have the time to worry about the tiny details anyway. That’s why you should give your employees the autonomy and confidence to make decisions on their own.

By establishing a psychologically safe environment, you can empower your team to speak up when they need to, make decisions with confidence, bring forth new ideas, and improve overall workplace trust. Birkman is here to show you how. 

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Help your teams handle conflict

That clean-up on aisle five should have nothing to do with team dynamics

Each department contributes to the overall success of the store. Sometimes, you might be faced with interdepartmental conflict caused by workstyle differences, hindering your teams’ productivity.

Birkman provides insights into individual workstyles to give employees self-awareness of their own behaviors, how they impact those around them, and how they can adapt those behaviors to avoid conflict.

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Prevent stress and burnout and improve retention

Maximize your employee shelf life to drive performance

The fast-paced nature of the retail industry can result in stress, burnout, and ultimately, turnover. Not even to mention the long hours often associated with the industry. With the amount of training required, you don’t want to constantly battle turnover and re-training new employees.

Birkman helps you identify what your team members need from their environment to be their most productive selves and avoid feelings of stress, helping you keep your employees longer.

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Communicate better in the retail industry

Effective communication goes beyond announcements on the intercom 

When opening a new store, communication is key to implement processes, onboard employees, and establish trust. Whether it’s communication from the store manager to associates or across department teams, Birkman can help you be more effective.

Birkman provides insights into team members’ communication styles so they can understand how it impacts those around them, how it can cause conflict, and how they can adapt it to do better work.

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Help your team collaborate better

Put the customer first by putting your employees first

You have many employees performing many different tasks that contribute to your success. They must understand and deliver on their tasks and understand why they’re performing those tasks.

Birkman can help your team collaborate more effectively by establishing a sense of purpose that employees can get behind, job role clarity throughout the team, and a psychologically safe environment where your team can thrive.

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"Birkman really put a spark back in the company – employees better understand themselves and their teammates. They know that we’re investing in them."

Elizabeth Childers, Dillard's

Make sure your team is ready for the grand opening

Birkman provides insights into your employees’ unique behaviors and personality to give them a better understanding of themselves and others.

Download The Sample Report
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Don’t give your teams a discounted employee experience


Elevate your leaders to make the greatest impact

The impact of your behaviors, workstyles, and communication styles trickle down throughout the entire store. You should focus on making a positive impact and leading by example.

Birkman equips leaders with the ability to guide employees, navigate conflict, and adapt their work and communication styles based on the situation.

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Put your employees in position to succeed

Don’t markdown your employee’s skills by putting them in the wrong position. Just like there’s an ideal place for all of your inventory, the same goes for your employees.

Birkman can help you understand your employees’ interests so you can give them tasks that motivate them and keep their cart full of energy.

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Highlight what each employee needs from their environment to be their best selves

Don’t put your team’s needs on layaway. From the top to the bottom of your organization, everyone has hidden needs. Meeting those needs can be the difference between employees staying and clocking out for good.

Birkman can help you establish a loss prevention strategy for your employees by identifying what each employee needs to be successful, happy, and fulfilled with the work that they do.  

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Understand workstyles and behaviors for better customer service

Your store’s survival hinges on customers walking through the door. And a large part of their experience and loyalty depends on your team’s customer service. 

Birkman can help you give employees self-awareness of their workstyles, personalities, behaviors, and communication styles so interactions with customers are always positive. Your company depends on it. 

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Identifies employee strengths and how they can become blind spots 

All of your employees have certain personality traits that they can tap into to drive their performance. Those same strengths can be overused and become blind spots that hurt team dynamics.

Birkman helps you discover your employees’ core strengths and how they can adapt and manage them to contribute greater to team success.

Helping teams in the retail industry improve performance

Store Managers

Store Managers juggle many responsibilities, including ensuring the store’s success and managing teams. That means they don’t have the time to micromanage every action that their employees take.

Birkman gives Store Managers the tools they need to improve their leadership skills and provide a workplace in which their employees and store can be successful.


Associates all have unique personalities, strengths, work styles, and communication styles. Considering they are a vital part of your success, it’s important that you give them the insights and guidance into how to maximize their contributions.

When associates understand their own personalities, they can leverage their strengths, work more effectively, and adapt when needed to drive team performance.


Customers come to shop for your products, but their experience while shopping is what turns them into loyal customers. And your employees are a large part of that effort.

Give your employees what they need to collaborate better, communicate more effectively, and provide your customers with the greatest shopping experience to turn them into repeat customers. 

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Frequently Asked Questions

How does The Birkman Method work?

The Birkman Method combines motivational, behavioral, and interests evaluation into one single self-assessment and is used for talent selection and alignment, talent development, team performance, and leadership development. Our reporting and workshops provide insight into effective behavioral styles, expectations of relationships and social situations, possible stressors when needs are not met, and job preferences and motivators.

How does The Birkman Method work with teams?

At Birkman, we believe in helping companies build more effective teams, develop their talent, and do better work. Our team building solutions include the following: 

High-Performing Teams workshop provides a framework to help teams build purpose, clarity, and psychological safety, solving challenges such as conflict resolution, miscommunication, and misalignment in teams.

Birkman Signature is a report to create a memorable language to discuss personality in the workplace, helping teams discover their Birkman behaviors, needs, colors, and symbols.

Birkman at Work toolkits are quick, brief workshops covering team needs, behaviors, and interests to promote better communication.

Find the best solution for your team and schedule a call with Sales.

How much does it cost?

We're really about finding the right solution for you and your needs, so the answer varies for each organization, practice, and person. Connect with us to see how Birkman can help you and if we're a good fit.

There’s no end cap to your team’s success!

Enhance decision making, prevent stress and burnout, build an efficient team, and establish an engaging team culture to do better work. 

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Register for The Birkman Method Certification

Gain access to over 40 reports, including the Birkman Signature Report, and data-driven insights to improve your organization or consulting practice.

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