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Improve culture and engagement

Get culture buy-in from existing employees

Your portfolio companies have done it the same way for years. It’s important that you help them understand that change is the right move.

By establishing a culture centered on psychological safety, you can foster engagement, improve transparency, and clear the way for the best ideas to be heard. 

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Create a performance accelerator

Get your new team moving in the same direction and towards profit

Your employees might feel confused about the direction of the company after the acquisition. You’re responsible for ensuring this uncertainty doesn’t cause inefficiencies like conflict, burnout, and other factors that negatively affect profit.

Birkman can help you create a shared purpose that your whole team can get behind – and help them get connected to each other in the process.

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Reduce employee turnover

Use personality insights to minimize stress and prevent competitors from acquiring your employees

Stress is almost a given for employees when their organization is acquired. And to keep them from designing their exit strategy, you need to help them manage that stress.

Birkman helps companies uncover what each employee needs to feel most secure, engaged, and performing at their best. What does this mean for you? A stable workforce to get started on your goals.

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Improve communication in your organization

Help employees understand the communication style that works best with new colleagues

You are the new regime in control, and existing employees might feel guarded towards you at first. Effective communication up, down, and across the organization can build the foundation of trust to ease the integration process.

Birkman helps teams understand individual communication styles, how those styles impact those around them, and what styles are best for the organization.

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Improve team dynamics

Your performance is only as good as the team doing the work

There are a lot of people involved in the integration process. And considering the uniqueness of personality, it’s hard to account for potential team dynamic shifts or challenges by yourself. That’s where Birkman comes in.

Birkman gives your team the insights to understand themselves, how they affect the workplace, and how to adapt their own styles to be effective. The result is greater cohesion, less conflict, and better performance.

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Raise the collaboration benchmark

Smoothly transition from forced teamwork to a team truly working as one

Whether people are processes, there are many moving parts in the integration process. You can’t afford for integration to stall operations and bring cash flow to a halt, so you need to create teams that work effectively together.

Birkman helps employees discover the unique strengths they can use to move projects forward, and how to harness personality differences to achieve the most meaningful collaboration.

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We’ve all experienced working for organizations that focus on what’s wrong and try to get us to fix it. It’s a negative and demoralizing approach. Birkman helps us identify and leverage our strengths to address any challenge. That’s so much more appealing and fits with our culture. 

My conversations with employees are enlightening. They express such gratitude for that self-awareness that illuminates their path and gets them to where they want to go. 

We are about to reintroduce the concept of Appreciative Inquiry which, while highly effective, can sometimes be considered soft and philosophical. To give it a solid foundation, we pair it with Birkman, our rock in leadership strategies.

Fredrick Palmer, Laguna Development Corporation Director of Training and Organizational Development

Integrate your companies with success

Establish an engaging culture, create a healthy team dynamic, and improve conflict resolution to make your integration a success

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Set your portfolio company up for success 

Uncovers where employees are most likely to help the organization succeed

Every employee has a unique way of doing work. Insights into workstyles can help you leverage employee strengths and put them in the right position on the right team.

The result is a more efficient team with motivated employees who understand the value of their contribution. Birkman ensures you’re placing team members in positions that yield the most success.

Provides insights on what employees need to do their best work

All employees have unspoken needs for their workplace environment. And when those needs aren’t met, the result is conflict, burnout, and turnover.

Birkman can help you identify these hidden needs so your employees can focus more time on being productive, and less time overcoming conflict and stress.

Helps teams understand how communication impacts the organization

Communication is always key, but especially so in the integration process. Bad communication can cause conflict, confusion, and unproductivity. 

With everyone having unique communication styles, Birkman can help your team members understand their own style, how it impacts those around them, and how to adapt their style to be most effective.

Pinpoints activities that fuel employee motivation

Your employees are more energized when they’re doing tasks they enjoy. 

Birkman can help you identify your team’s individual interests so you can put them in a position that energizes rather than drains them.

Reveals the blind spots that can hinder productivity

When individual strengths are overused, they can become blind spots that negatively affect the whole team. 

Birkman identifies these blind spots for you, so employees can be aware of them, control them, and only use their strengths for good.

Drive your portfolio company’s performance


Managing a portfolio company is no easy task, especially considering you must manage the unique and complex employees that come with it. The better your teams perform, the more successful you can be. 

Birkman can help you build effective teams, resolve workplace conflict, and establish a company culture that your integrated companies will thrive in.


You’ve won the deal and made the investment. Now you have to ensure your portfolio company provides solid returns to the firm. And if you’re integrating multiple companies, they should be working towards the same ultimate goal together.

Birkman creates high-performing teams that know what they’re doing and why they’re doing it, and gives them an environment to make it happen. That means greater efficiency and performance, and more money in your pocket.

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Frequently Asked Questions

How does The Birkman Method work?

The Birkman Method combines motivational, behavioral, and interests evaluation into one single self-assessment and is used for talent selection and alignment, talent development, team performance, and leadership development. Our reporting and workshops provide insight into effective behavioral styles, expectations of relationships and social situations, possible stressors when needs are not met, and job preferences and motivators.

How does The Birkman Method work with teams?

At Birkman, we believe in helping companies build more effective teams, develop their talent, and do better work. Our team building solutions include the following: 

High-Performing Teams workshop provides a framework to help teams build purpose, clarity, and psychological safety, solving challenges such as conflict resolution, miscommunication, and misalignment in teams.

Birkman Signature is a report to create a memorable language to discuss personality in the workplace, helping teams discover their Birkman behaviors, needs, colors, and symbols.

Birkman at Work toolkits are quick, brief workshops covering team needs, behaviors, and interests to promote better communication.

Find the best solution for your team and schedule a call with Sales.

What do the Birkman Colors mean?

Birkman outlines four unique archetypes. Red, or the Doer, represents a climate of action, energy, and practicality. Green, or the Communicator, represents socialization and responsiveness. Yellow, or the Analyzer, represents planning, fairness, and objectivity. Blue, or the Thinker, represents reflection, sensing, and expression. Each Birkman Color represents a different climate of personality.

Capitalize on personality insights to increase the rate of return on your talent

Birkman provides the solutions and tools to create a connected culture, moving teams from integration to inspiration.

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Register for The Birkman Method Certification

Gain access to over 40 reports, including the Birkman Signature Report, and data-driven insights to improve your organization or consulting practice.

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