Interests reflect what naturally motivates and engages a person. Highlighting the types of activities, roles, and environments they are drawn to and enjoy. These preferences energize behavior but do not necessarily indicate skill or ability.
Most Assessments Describe You, We Explain You.
Discover hidden motivation and experience Birkman's unmatched ability to synthesize complex human data
into simple, actionable insight.
What can we help you with?
Most workplace problems aren't strategy problems; they're people problems, such as:
Miscommunication • Misaligned Expectations • Hidden Stress Triggers • Low Engagement • Leadership Development • Clashing Personalities • Burnout & Turnover
What is Birkman?
Birkman is a scientifically organizational developed assessment that provides deep insight into the patterns behind human behavior. By revealing the relationship between your behaviors, needs, and stress responses, it helps you better understand yourself and others, unlocking more effective communication, stronger relationships, and more intentional performance.
Interests
Usual Behavior
Usual Behavior represents how a person typically shows up when they are comfortable and their needs are met. It is their effective, observable style for interacting with others and accomplishing tasks—the “best self” others commonly experience.
Needs
Needs are the underlying expectations a person has of their environment and relationships—what they require to stay motivated, productive, and satisfied. These drivers are often not visible to others but strongly influence behavior.
Stress Behavior
Stress Behavior emerges when those needs go unmet. It reflects a less effective or reactive style of behavior under pressure, often signaling frustration and providing insight into what a person is missing or needing.
Others measure traits, we decode motivation
Most assessments stop at what you can see: personality traits, behaviors, and tendencies. Birkman goes further, uncovering the underlying Needs that drive motivation, shape behavior, and determine performance. When you understand what truly drives people, you can align work, unlock potential, and create lasting impact.
Who We Help
From global enterprises to independent consultants, Birkman supports organizations of every size across industries and languages. Our assessment is available throughout the world in over 20+ languages and backed by a simple, guided process: making it easy to uncover motivation, improve communication, and apply insights wherever your people are.
Featured Resources
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AI is rapidly changing how coaches access insight, prepare for conversations, and explore new perspectives. The coaches who learn how to work alongside AI, not compete with it, will be the ones who stay ahead. Watch our latest webinar exploring how AI can support and strengthen the coaching process while keeping the human connection at the center.
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AI Can’t Replace People: Why Human Insight Still Drives the Future of Work
Read moreGet your team doing better work today.
Igniting your team’s collaborative spark begins with just a few simple steps.
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