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Focus the performance potential of your team through lens of personality

We all have different communication styles and perspectives. But sometimes, those differences can lead to conflicts and confusion. If team members don’t know the impact of their behaviors, it’s almost impossible to effectively collaborate.

Birkman personality insights can remove those obstacles to performance, turn those differences to your collective advantage, and create an open, connected culture united by purpose.

Improve communication and reduce conflict

Enable productive communication that reduces unhealthy team conflict

Trust between colleagues is won and lost on communication, and it’s the cause of significant workplace conflicts. But most teams don’t have the tools to understand how to best communicate with those around them.

By improving awareness of communication styles, Birkman helps team members understand each other’s strengths and preferences to adapt communication styles when needed – and avoid potential conflict. 

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Team collaboration

Foster meaningful team collaboration that brings the best ideas forward

Collaboration is the lifeblood of team performance. When challenges and opportunities arise, the sharing of ideas is what determines how to best tackle them and propel team performance.

Birkman highlights how variations in personalities and perspectives can be transformed into valuable building blocks for any team to ignite innovation and align on forward direction.

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Build a space where innovation thrives

The road to innovation is paved with calculated risks – and usually some mistakes. That’s why it’s critical to create an environment of psychological safety where team members can share ideas without the fear of judgment and criticism. 

With Birkman insights, leaders discover how to create the trust teams need to voice concerns and say what needs to be said to keep projects moving successfully. 

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Keep teams engaged and motivated so they can bring their best efforts to the table

Team performance always suffers when employees become disengaged or simply find no joy in their day to day responsibilities.

By understanding your team members’ unique workplace needs and interests, you have the means to keep them engaged and aligned not only with their daily tasks, but with the team and organizational goals.

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Let Birkman put collaboration into overdrive

With dynamic teamwork, anything is possible. We’ll show you how.


Ignite performance
Team Performance Speed Bump

Go from teams that perform to high-performing teams

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Identify employee strengths to create a team greater than the sum of its parts

Every person on your team has strengths that enable them to uniquely contribute to team performance.

Uncover those strengths with Birkman insights to keep employees engaged by doing something they’re good at – and that helps the team work most productively.

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Pinpoint the communication styles and needs of team members

Once you understand the impact of individual communication styles and how each team member prefers to be spoken to, you go far towards creating trust and avoiding conflict.

Birkman insights provide guidance on how teams can best frame communication so it brings them together and performing rather than divided and floundering.

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Discover what each employee needs to avoid stress and perform at their best

It’s easy to see how people show up every day, but it’s difficult to know what they need from their workplace to avoid stress that impacts their productivity.

By understanding the preferences and well-being of your team members, you’ll help them avoid burnout and be poised to most positively impact team performance.

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Rally teams around a purpose that propels performance

A team that doesn’t know its purpose is already at a deficit when it comes to meaningful performance.

Birkman solutions help you connect those dots to create a more cohesive and engaged team where everyone is working towards a common vision.

Birkman insights create a positive ripple effect throughout the organization


Team performance makes or breaks organizational bottom-line results.

Birkman sets the stage for teams to do their most meaningful work – and drive the most meaningful business outcomes.

Team Leaders

The performance of your team rests on your shoulders, and that weight is rarely easy to carry.

Identify and eliminate the conflicts that block your path to team performance. Personality assessments can also identify potential conflicts as well as opportunities for growth and development within the team.

Cross-Functional Teams

Understanding personality traits and work preferences will help you build stronger and more productive relationships. We’ll help you uncover individual workplace needs and reveal how communication styles impact the rest of the team.

Individual Contributors

No employee can perform at their best if they’re not leveraging their strengths, having their workplace needs met, and performing tasks that motivate them.

Birkman insights help each employee better understand themselves so they can better contribute to team performance.

Team Performance Who Its For

Frequently Asked Questions

How does The Birkman Method work?

The Birkman Method combines motivational, behavioral, and interests evaluation into one single self-assessment and is used for talent selection and alignment, talent development, team performance, and leadership development. Our reporting and workshops provide insight into effective behavioral styles, expectations of relationships and social situations, possible stressors when needs are not met, and job preferences and motivators.

What do the Birkman Colors mean?

Birkman outlines four unique archetypes. Red, or the Doer, represents a climate of action, energy, and practicality. Green, or the Communicator, represents socialization and responsiveness. Yellow, or the Analyzer, represents planning, fairness, and objectivity. Blue, or the Thinker, represents reflection, sensing, and expression. Each Birkman Color represents a different climate of personality.

How does the assessment work with teams?

At Birkman, we believe in helping companies build more effective teams, develop their talent, and do better work. Our team building solutions include the following:

High-Performing Teams workshop provides a framework to help teams build purpose, clarity, and psychological safety, solving challenges such as conflict resolution, miscommunication, and misalignment in teams.

Birkman Signature is a report to create a memorable language to discuss personality in the workplace, helping teams discover their Birkman behaviors, needs, colors, and symbols.

Birkman at Work toolkits are quick, brief workshops covering team needs, behaviors, and interests to promote better communication.

Find the best solution for your team and schedule a call with Sales.

Take your team’s performance to the next level

Exceed your goals while engaging your team. It’s possible with Birkman.

Get Started

Register for The Birkman Method Certification

Gain access to over 40 reports, including the Birkman Signature Report, and data-driven insights to improve your organization or consulting practice.

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Learn how shifting from feedback to feed forward helps you develop talent in real time.

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