The Birkman Method combines motivational, behavioral, and interests evaluation into one single self-assessment and is used for talent selection and alignment, talent development, team performance, and leadership development. Our reporting and workshops provide insight into effective behavioral styles, expectations of relationships and social situations, possible stressors when needs are not met, and job preferences and motivators.
Your Clients Need More Than a Personality Type
Most coaching tools explain behavior. Few explain why it happens—or what causes it to break down.
Birkman helps you go beyond surface-level insight by showing what your clients need to perform well and what happens when those needs aren’t met. That’s where real coaching work starts.
Where Coaching Gets Stuck
Clients understand their personality type but still repeat the same patterns.
Coaching conversations plateau because the root cause isn’t clear.
You need better ways to explain behavior, not just describe it.
How Coaches Go Deeper
Our Solution?
Birkman Certification.
Birkman gives coaches a deeper level of behavioral insight than traditional assessments. It measures not just how clients behave, but what drives that behavior—and what causes it to break down.
This allows you to understand not only how your clients operate, but what conditions lead to growth, resistance, or recurring patterns.
How Coaches Stand Out
Why Birkman?
Most tools stop at personality. Birkman goes further by connecting behavior, needs, and stress into one clear framework.
That means you don’t just help clients understand themselves—you help them change how they work, communicate, and respond under pressure in a way that actually sticks.
Some Reports You Can Use in Coaching
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Birkman Signature Report
IncludedYour primary tool for individual coaching. Covers behavior, needs, stress patterns, and interests in detail.
Requires Birkman certified professional
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Leadership Report
IncludedFocuses on leadership behavior, communication style, and decision-making.
Requires Birkman certified professional
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Career Report
IncludedHelps clients connect their profile to career direction and work environments.
Requires Birkman certified professional
And many more...
Birkman offers a full library of reports designed for real coaching work, from individual insight to leadership, team dynamics, and career direction. Each report gives you a different lens to guide conversations and uncover patterns.
See What You Bring to Every Session
Download a sample Birkman report to see the level of insight you can bring into your coaching conversations.
Sample Signature Report Download
Frequently Asked Questions
How does the Birkman assessment work?
Is The Birkman Method reliable?
The Birkman Method assessment is accurate. The assessment's high test-retest reliability ensures consistent results over time, while its high internal consistency reliability reflects strong correlations among the assessment's questions, yielding reliable measurement of traits. These two types of reliability establish the assessment's overall accuracy and dependability.
How does the assessment work with teams?
At Birkman, we believe in helping companies build more effective teams, develop their talent, and do better work. Our team building solutions include the following:
High-Performing Teams workshop provides a framework to help teams build purpose, clarity, and psychological safety, solving challenges such as conflict resolution, miscommunication, and misalignment in teams.
Birkman Signature is a report to create a memorable language to discuss personality in the workplace, helping teams discover their Birkman behaviors, needs, colors, and symbols.
Birkman at Work toolkits are quick, brief workshops covering team needs, behaviors, and interests to promote better communication.
Find the best solution for your team and schedule a call with Sales.
Take Your Coaching Further
Become a Birkman Certified Professional and bring more depth, clarity, and practical insight to every client you work with.
Get Certified
