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The Assessment That Changes How You Coach

Great coaching depends on asking the right questions. Birkman gives you the data to ask better ones. With a scientifically validated assessment and a certification built for real coaching work, Birkman helps you uncover what other tools miss, deepen client conversations, and deliver outcomes clients can actually see.

Your Clients Need More Than a Personality Type

Most coaching tools explain behavior. Few explain why it happens—or what causes it to break down.

Birkman helps you go beyond surface-level insight by showing what your clients need to perform well and what happens when those needs aren’t met. That’s where real coaching work starts.

How Coaches Go Deeper

Our Solution? Birkman Certification.

Birkman gives coaches a deeper level of behavioral insight than traditional assessments. It measures not just how clients behave, but what drives that behavior—and what causes it to break down.

This allows you to understand not only how your clients operate, but what conditions lead to growth, resistance, or recurring patterns.

How Coaches Stand Out

Why Birkman?

Birkman gives coaches a deeper level of behavioral insight than traditional assessments. It measures not just how clients behave, but what drives that behavior—and what causes it to break down.

This allows you to understand not only how your clients operate, but what conditions lead to growth, resistance, or recurring patterns.

Some Reports You Can Use in Coaching

Birkman Signature Report Your primary tool for individual coaching. Covers behavior, needs, stress patterns, and interests in detail. Requires Birkman Signature Certification
Leadership Report Focuses on leadership behavior, communication style, and decision-making. Requires Birkman Signature Certification
Career Report Helps clients connect their profile to career direction and work environments. Requires Birkman Signature Certification

And many more...

Birkman offers a full library of reports designed for real coaching work, from individual insight to leadership, team dynamics, and career direction. Each report gives you a different lens to guide conversations and uncover patterns.

See What You Bring to Every Session

Download a sample Birkman report to see the level of insight you can bring into your coaching conversations.

Sample Signature Report Download