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When an employee leaves, their knowledge and skills go with them. Minimize the risk with Birkman.

You’ve trained and invested in your team members, and you’re  relying on their contributions to meet company goals. But turnover means starting the cycle over and over again, leaving HR and teams drained from what can become a revolving door of onboarding and integrating new employees.  It’s not just morale that suffers – company growth can fall behind as well.

Birkman gives companies insights to build a connected culture and discover how to incorporate personality into strategic retention plans.

Birkman helps companies hire the right employees

Make better hiring decisions now to reduce turnover later

When you hire the right person for the role, you’re already on your way to keeping your team intact.

Birkman helps companies make smart hiring decisions by placing the right person on the right team so teams can be aligned, productive, and successful.

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Birkman helps employee development

Give employees a clear path to career advancement

Every employee is different, and so is their career path. Skills, interests, and personality are just a few factors that determine the ideal route for a team member.

Birkman provides insights to tailor development plans for each employee and identify high-potentials for leadership. When employees envision a positive future with your organization, they want to stick around to see it.

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Identify causes of stress in the workplace

Eliminate sources of stress that lead to turnover

It’s impossible to avoid stress in the workplace – but it can be managed. 

Birkman identifies what each employee needs from their workplace to minimize unproductive stress responses and consistently lean into productive behaviors.

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Engagement and company culture

Ensure job candidates and company culture intersect to drive performance

All companies have a culture. And even if candidates have the right skills, culture fit might not be there on either side of the interview desk.

Birkman data provides insight into how each candidate’s strengths, interests, and needs fit into company culture – or how well a candidate’s personality matches the company’s personality. The right fit is essential to better retention rates and healthy team dynamics.

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Birkman helps teams resolve conflict

Reduce unhealthy conflict that stifles collaboration

All teams have conflict, but that isn’t necessarily a bad thing. Conflict can be healthy and drive team performance – if it’s managed correctly. 

Birkman equips teams with actionable insights to improve collaboration and communication, reducing unhealthy conflicts that can lead to turnover. 

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Learn how to head off employee burnout

Stress that leads to burnout is a leading cause of turnover. Discover and reduce employee stress triggers with Birkman.

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Tap into the connection between personality and employee engagement 

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Uncovers causes of stress in the workplace

All employees have unspoken needs in the workplace. Meeting those needs is the difference between an engaged, productive employee, and one who is constantly in a state of stress. 

Birkman identifies individual needs to create an environment where employees can understand and communicate their stress triggers, and leaders have the insights to proactively meet them.

Core Strengths

Identifies each individual’s interests and strengths

If employees aren’t in positions that leverage their unique strengths and interests, they won’t be as productive or motivated.

Birkman keeps employees engaged by placing them in roles where they can use their strengths to best perform the role and do tasks that they enjoy doing. The result is greater motivation and engagement – and less employee turnover. 

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Equips leaders to create personalized employee development plans

Employee development is more than learning how to do new job tasks. It’s helping those employees chart a vision for their future at your organization, and a plan to get there.

Birkman provides employees with a framework to turn personality insights into behavioral development, meaning they’ll always be making progress on the path to career advancement. 

Build a workplace environment that keeps every team member fulfilled


As an executive, the weight of ensuring company growth falls on your shoulders. Losing key members of your team is a sure way to slow down or completely stall organizational growth. 

Birkman helps leaders gain self-awareness of their own behaviors, and how those behaviors impact the rest of the organization. When executives build a workplace culture that fosters positive team dynamics, they create the kind of organization employees don’t want to part from.

Team Leaders/Managers

You work closely with your team to ensure productivity and performance. But if you’re dealing with turnover issues, you’ll spend more time training new people and picking up the slack rather than actually getting impactful work done. 

Birkman helps managers and team leaders coach employees effectively, build a culture of psychological safety, ensure positive team dynamics to create an environment with less conflict and stress. 

HR Professionals

You’re responsible for hiring employees, which means high turnover rates result in you spending a lot of time re-filling roles and re-training for open positions. 

Birkman helps HR professionals ensure the cultural fit needed to preserve workplace dynamics and keep teams intact. 

Individual Contributors

Birkman gives individual contributors insights into their own personality, behaviors, work styles, and communication styles so that they are equipped to influence their own growth in a minimal stress environment.

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Frequently Asked Questions

How does the Birkman assessment work?

The Birkman Method combines motivational, behavioral, and interests evaluation into one single self-assessment and is used for talent selection and alignment, talent development, team performance, and leadership development. Our reporting and workshops provide insight into effective behavioral styles, expectations of relationships and social situations, possible stressors when needs are not met, and job preferences and motivators.

What do the Birkman colors mean?

Birkman outlines four unique archetypes. Red, or the Doer, represents a climate of action, energy, and practicality. Green, or the Communicator, represents socialization and responsiveness. Yellow, or the Analyzer, represents planning, fairness, and objectivity. Blue, or the Thinker, represents reflection, sensing, and expression. Each Birkman Color represents a different climate of personality.

How does the assessment work with teams?

At Birkman, we believe in helping companies build more effective teams, develop their talent, and do better work. Our team building solutions include the following: 

High-Performing Teams workshop provides a framework to help teams build purpose, clarity, and psychological safety, solving challenges such as conflict resolution, miscommunication, and misalignment in teams.

Birkman Signature is a report to create a memorable language to discuss personality in the workplace, helping teams discover their Birkman behaviors, needs, colors, and symbols.

Birkman at Work toolkits are quick, brief workshops covering team needs, behaviors, and interests to promote better communication.

Find the best solution for your team and schedule a call with Sales.

Create an environment that key team members don’t want to leave

To be successful, your team needs to retain the knowledge and contributions of your most important asset: people. 

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Register for The Birkman Method Certification

Gain access to over 40 reports, including the Birkman Signature Report, and data-driven insights to improve your organization or consulting practice.

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Nav Resource Panel Webinar

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Learn how shifting from feedback to feed forward helps you develop talent in real time.

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