How to Cultivate Leaders Who Inspire
Emotional Intelligence and Effectiveness
Leadership success requires the ability to connect with others and maintain positive relationships across the organization. Industry knowledge, job skills, and strategy are not enough to motivate and empower teams to excel. Great leaders interact with intention by developing self-awareness and demonstrating emotional intelligence in constantly changing, complex environments to lead their organizations more effectively.
Birkman provides an unmatched assessment portfolio with in-depth reports for leaders to gain actionable insight into their motivators, behaviors, and blind spots. Identify the gaps between how you’re perceived and what you need to increase your effectiveness as a leader. Then build on this foundation and tailor your leadership to meet the underlying expectations your direct reports will need to drive organizational success.
According to research, many emerging leaders fall short on strategic vision and the ability to motivate others. Some of the challenges these leaders can face include:
Difficulty coaching employees through effective feedback
Low awareness of individual motivators and blind spots
Deflated morale on teams
Challenges managing team dynamics
Lack of purpose and clarity within the team
Misunderstood communications due to differing workstyles
Birkman facilitates more effective leadership development through rich, impactful data which can help you:
Birkman facilitates more effective leadership
impactful data which can help you:
- Improve leadership skills by understanding the link between your mindset, behavior, and workplace image
- Uncover the role your perspectives play in your risk tolerance and decision making
- Become more effective at connecting high-level strategy to daily operations
- Provide tailored feedback to more effectively motivate and develop talent
- Leverage the behavioral and competitive advantages within your teams
- Discover the gaps within the organization to manage risk and discover opportunity
Top Leadership Development Solutions:
The Coaching Page
This report provides a detailed analysis of how an individual’s behavioral patterns will influence different aspects of work. Focused on four specific areas, The Coaching Page spotlights:
- Your approach to important interpersonal and task-related activities
- How you respond at your best and how you may get derailed under stressful conditions
- Ways to communicate effectively and relate to others when in stress
- How you relate to others, how you respond to structure and change, and Reflective questions that help you determine developmental next steps to focus on
- A complete behavioral view to help you self-manage and develop effectively
*This report is available in our Professional and Premiere Report Packages.
Our Birkman Signature report helps you discover a leader’s unique strengths, preferences, and blind spots. This report will provide all leaders with:
- Detailed personality data across nine behavioral components
- An understanding of their productive and reactive styles
- Insight into their leadership motivators and expectations for success
The Birkman Signature report provides a comprehensive exploration of an individual’s approach to leadership.
Access the deepest level of Birkman data with Birkman Mindset, a report designed for leaders and executives. With this report, you can:
- Help executives undercover the why behind the decisions they make
- Gain insight into how individuals approach strategic leadership and complex problem-solving
- Help leaders increase their emotional intelligence by discussing their mindset in the workplace
Frequently Asked Questions
Q: Which Birkman reports are best for leadership coaching?
A: We recommend first introducing leaders to the concepts and terms shared in the Birkman Map and Components. Once the leader understands these behavioral scores, explore advanced Birkman topics like Component Combinations (how different behavioral traits interact and mitigate or reinforce each other) as well as Mindset (how the leader views the world in a unique way). You can always work with an independent Certified Birkman Professional to maximize the impact of using Birkman.
Q: Why is Birkman a good solution for developing leaders and high potentials?
A: Birkman excels in developing leaders and high potentials because of the depth of insight through concise, high-impact behavioral scales. The non-judgmental language of the reports spotlights the individual strengths and blind spots pivotal to leadership success. Additionally, the instrument is scalable throughout the organization, making it easy for leaders to gather insights into the behavioral composition of groups.
Q: What organizations use Birkman to develop leaders?
A: Birkman is used for leadership development at Fortune 100 organizations as well as elite MBA programs. UCLA, the University of South Carolina, the University of Houston, and Emory University are just a sample of the many universities that include Birkman in their curriculum for developing self-awareness for business leaders. Birkman Signature Certification is also recognized by the International Coaching Federation, the leading global certification program for executive coaches.
Q: How does Birkman add value for leaders who have taken other psychometric assessments?
A: Leaders are often exposed to lightweight personality assessments before they reach the director and up seniority of the organization. However, many assessments give a surface-level report on personality that is nice to know, but not impactful or actionable enough for growth. Birkman uncovers hidden behavioral needs on an individual level, empowering you to become clear on what you expect from your peers and work environment to perform at your best. Getting this clarity of your own behavioral needs is critical to optimize leadership performance.
Learn how Birkman helps drive leadership success and develop high potentials. Take the next step!
Start the conversation to accomplish your leadership development goals.
See How Companies are Using Birkman for Leadership Development Across Their Organizations:
"We use Birkman throughout our entire Graduate Business Program. It helps jump start them into being part of a new team."
Michael Wesson - Associate Professor of Management Mays Business School
Texas A&M University
“The Birkman is the gold standard of behavioral assessments. I consider it the DiSC on steroids. After working as an HR executive, I started my own leadership firm in 2009. I built my business on the two "B's": Birkman and Bowen family systems theory. At our firm, we use the Birkman for one-on-one coaching, leadership training, and team-based activities. During team training, for example, these helpful reports can be replicated in very tactile ways in the room. Participants are able to visually see where others score versus themselves and the implications are powerful. It's both playful and insightful. My clients are typically no-nonsense and data-driven and the Birkman plays well to this. They will mine their data throughout their career and their lifetime."
Phillip Weiss - President
P. A. WEISS Leadership Solutions
"Birkman has created a storm across Adecco Group."
Courtney Abraham - Global head of talent strategy and development
The Adecco Group
"I am a Birkman fan. Each person's Birkman report provides non-judgmental language that helps people hone in on their strengths while becoming more aware of their biases and expectations. Women leaders, for instance, find it particularly helpful when they can talk about their expectations without sounding needy. They tell me being clear about who they are, what they bring to the table, and what they expect as managers—all insights from their Birkman reports—accelerates their professional growth. My style is compassionate and clear, which are essential qualities for leading and managing our diverse workforce. The rigor of this instrument allows me to help my clients do the same, to connect their heads with their hearts."
Robin Denise Johnson, Ph.D. - Faculty Director of Executive Education and DEI Consultant
UCLA Anderson School of Management