The Predictive Index assessment is very people-focused, a philosophy that is increasingly important in today’s workplace. PI is based on the belief that people are what makes a culture thrive, and that understanding observable workplace behavior in people and teams will ultimately result in business success.
While Birkman recognizes that usual behavior is important to driving team performance, we believe this is only half the story for teams and organizations to do better work.
We Select-In and Not Select-Out
With today’s increased need for diverse perspectives, selecting-out decreases personality diversity and limits culture-add. Despite that, most assessments seek to exclude rather than include by finding what is “wrong” with a potential candidate.
This approach makes it hard to differentiate between high and low performers in traditional behavior-based interviewing. With Birkman, you can find the high-performers you need by selecting-in based on perspective and personality, providing you with a full picture of each candidate.
We Measure More
Because the cost of turnover is high, organizations can’t afford to make uninformed decisions when hiring or coaching. It’s important you have all of the data you need to understand the employee as a whole person – not just a worker.
Birkman is the only assessment to measure an individual’s needs. Though invisible to others, yet describe how we prefer to be treated, supported, and motivated. Pairing this data with interests, stressors, and strengths lets you make better decisions that promote better work.
We are Rooted in Positive Psychology
Many assessments overlook important factors that contribute to an employee’s strengths, motivation, and satisfaction. Some tend to infer that how you behave indicates what you need.
Birkman believes that how you get results and behave when you’re comfortable in your environment is unique to you and your strengths. We each see the world differently through the power of perception.
"Birkman really put a spark back in the company – employees better understand themselves and their teammates. They know that we’re investing in them."
Because of Birkman’s impact, the longevity of employees averages at 15 years, even for field employees who tend to have higher turnover industry-wide.
Create a thriving culture with diverse personalities
The Birkman Signature report provides the data to make confident hiring decisions based on each candidate’s strengths, needs, and usual behaviors.
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Job satisfaction isn’t one-size-fits-all, and employee engagement can have a ripple effect on an organization’s culture.
Birkman helps employees understand their unique interests and needs that may be lacking in a current role. We also help managers understand the motivators of their employees, improving morale and reducing turnover.
Organizational success relies heavily on employee engagement. That’s why our clients use our data to create better hiring practices and utilize a personalized coaching approach.
Birkman speeds up employee development, addresses blind spots that may hinder success, and identifies career motivators. Boost morale and create tailored career paths by gaining a better understanding of your employees.
Person-job fit has its limitations. Yet, that’s what most people focus on. Our data allows you to see a candidate in the context of the team because we know outcomes aren’t achieved by just one person.
Birkman helps you facilitate collaboration and maximize performance while helping the team understand and manage potential blind spots. It’s all about creating an environment to do better work.
Organizational success relies heavily on employee engagement. That’s why our clients use our data to create better hiring practices and utilize a personalized coaching approach.
Birkman speeds up employee development, addresses blind spots that may hinder success, and identifies career motivators. Boost morale and create tailored career paths by gaining a better understanding of your employees.
The Birkman Method assessment is reliable. The assessment's high test-retest reliability ensures consistent results over time, while its high internal consistency reliability reflects strong correlations among the assessment's questions, yielding reliable measurement of traits. These two types of reliability establish the assessment's overall accuracy and dependability.
The Birkman Method assessment is also valid. The assessment's content covers the intended construct domains of interest through research-based development, ensuring content validity. It demonstrates its face validity through the subjective evaluation of the constructs measured by its respondents. Additionally, the assessment demonstrates convergent construct validity and divergent construct validity, respectively, by positively correlating with similar measures and negatively correlating with measures of unrelated constructs. Lastly, The Birkman Method has criterion-related validity through established relationships with various work-related outcomes, such as job performance, career satisfaction, leadership effectiveness, and team dynamics. These five types of validity together establish the assessment's overall validity.
We instruct all Signature Certification participants about the importance of unwaveringly interpreting The Birkman Method results with uniformity, irrespective of one's racial or religious background.
Birkman is used in many applications, including talent selection and alignment, talent development, leadership development, and team performance. It is the only assessment to measure social perceptions or what we call your needs. You’ll also get data on personality factors, interests, and career alignment.
Predictive Index is used in many applications, including talent selection, talent development, team effectiveness, and leadership development. The assessment measures cognitive abilities and behavioral tendencies.
While we align our assessment with the Five-Factor Model, Predictive Index aligns theirs with the Jungian Typology framework.
Birkman takes a more empowering and positive approach to development.
Birkman Signature Certification covers Birkman concepts and provides you with information on how to lead a Birkman conversation with others.
You can find more information about Signature Certification here.
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