Lunne Marketing Group examines how a company can capitalize on their potential for success by cultivating a strong company culture in The Dayton Business Journal. Several contributing factors include benefits, the company’s leadership, and most importantly, understanding the people. Asking the right questions such as “Do you have the right people on the team?” and “Do people feel inspired here?” can help drive a team towards achieving their goals. In addition, taking a personality assessment like The Birkman Method can enable team members to better understand one another, fostering an environment that is a catalyst for growth and collaboration.
Cultivation (people) – Not to overuse the petri dish metaphor, but this is what comes together. It’s the people – on the team, in the office, even in the family. Beyond selecting the right people and their best roles. At LMG, we use The Birkman Method and Meyers-Briggs to better understand each other and ourselves along with career development interests and opportunities for our team.
While leadership has the most influence on setting culture (leader change = culture change) there are some other major factors that can shape culture:
Do you have the right people on the team?
Who are the people you have (consider a personality test)?
How clear are expectations?
What about your vision and mission – do you know it and live it?
LMG managers put this to work by hiring on talent, attitude and gut; which has worked well in creating a team that harmonizes together. Medium (environment) – This is the place that things cultivate. Is your organization virtual or face to face? Is your office space corporate or creative? What perks are available for those who come together every day?
Want to see other factors that influence a team and build up a company’s culture? Read the full article!