Your Mindset Creates Your Reality
Behind every personality and behavioral style is a deeply rooted set of attitudes and perspectives that impact everything we do – mindset. Combined, these attitudes and perspectives shape how we view ourselves, how we see the people around us, and our understanding of how we compare to society at large.
Understanding our mindset helps us understand:
- What drives the behaviors we exhibit and the outward personality that others experience
- How we judge our experiences in a social context
- The ways we process information to make decisions
Mindset impacts results
In other words, for each person, mindset creates our own personalized version of reality. When we understand this, we start to realize that our own perspectives and the perspectives of others have the power to make or break success in an organizational setting. Experience and training are important to the workplace, but individual mindsets can block or unblock the path forward in a technologically driven marketplace facing uncertainty, volatility, and ongoing disruption.
Strategic mindset coaching
The Birkman Mindset Report helps train individuals to become much more aware of their own filtered reality. The executive and leadership coaching experience that this report offers allows us to:
- Increase awareness of where other common perspectives don’t align with our personal mindset
- Begin to understand the possibility of others’ perspectives
- Open and challenge our minds to see value in and leverage the differences in mindset among people
Insights through Birkman Perspectives Scales
Through the Perspectives Scales, we provide data and insights on the strengths of our mindset, the challenges of our mindset, and how others may perceive our view. By working with this data, we can learn new ways of thinking, and confront the pros and cons our mindset adds situationally. These Scales include:
Distinctiveness
The extent to which you see variation in your attitude, mindset, and behavior from others.
Why this matters: The higher your score, the more you are naturally aware of a broad range of attitudes in yourself and others.
Alignment
The extent to which you present yourself in a traditional way.
Why this matters: The higher your score, the more likely it is that others see you as displaying a conventional style.
Social Acuity
The extent to which you have realistic expectations of other peoples’ behaviors and attitudes.
Why this matters: The higher your score, the more likely you are to accurately interpret social situations.
Image Management
The extent to which you devote energy to managing and maintaining a favorable public image.
Why this matters: The higher your score, the more you work toward ensuring other people see you in a socially acceptable way.
Applications of these data points include:
Executive Coaching
Decision Making
C-Suite Training
Next-Level Career Moves
Market Disruption
How we train consultants and coaches to interpret Perspectives Scales:
- eLearning module to provide foundational knowledge of working with Perspectives Scales
- 2-day workshop to deepen your understanding of Perspectives Scales and apply the data to business case studies
- A suite of tools and consultant-led user groups to grow your coaching/consulting practice to help end users, including leaders, navigate market uncertainty and disruption
Sign up for upcoming Mindset workshops!

Understand Mindset to improve workplace performance
Download Sample Mindset Report
Curious to get a feel for the data and insights available? Tell us where to send you a sample copy.
Frequently Asked Questions
Q: Do I have to be Birkman Certified to use the Birkman Mindset report?
A: In order to use the Birkman Mindset report, Birkman Signature Certified consultants have the option to complete only the Birkman Mindset eLearning course. Successful completion of this course will allow you to administer the Birkman Mindset report with your clients or employees. For anyone who is not Signature Certified to access Mindset, we offer eLearning and a 2-day workshop focused on the application of Mindset in the workplace. Check out our upcoming courses.
Q: How can I apply the Birkman Mindset report within my consulting practice or organization?
A: Birkman Mindset is an effective tool for executive coaching, leadership development, organizational strategy, and uprooting complex team dynamics. Mindset allows coaches to create meaningful conversations around why individuals lead and solve problems the way they do. Since Mindset reveals the “why” of one’s behavior, this information provides a fundamental aspect to understanding the root cause of conflict and decision-making within the workplace. Consultants can apply this advanced product in their long-term coaching engagements and will be most successful if the individual or team has already established a foundation of self-awareness.
Q: What is the difference between the Birkman Signature Report and Birkman Mindset?
A: The Birkman Signature Report can provide a great starting point for self-awareness, and Birkman Mindset continues the journey at a much deeper level. The Birkman Signature Report creates a strong foundation for self-awareness in the workplace, focusing on an individual’s strengths and what they need to succeed. It describes how an individual is likely to approach tasks and manage relationships, providing positive information on one’s behavioral approach and occupational motivators. The Birkman Mindset report reaches much deeper by tapping into their deeply-rooted perspectives. This information warrants much more in-depth analysis and conversation, and can, therefore, help solve more complex personal and organizational problems. The Birkman Mindset report is best used with individuals who are ready to take the next step into their self-awareness journey and are prepared to understand the positive and negative impacts of their Mindset.
Q: Who uses the Birkman Mindset report?
A: Executive coaches, decision makers, C-suite executives, consultants, and those looking to make next-level career moves will benefit from the insights provided by this report. Mindset helps ensure there is collaboration across different viewpoints to overcome blind spots and navigate marketplace volatility and disruption.
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